Talk about creative advertising. In order to promote a new Swedish reality show called Big in Japan, the marketing department came up with this ingenious idea. They hooked motion detectors up to a billboard, and when triggered will set off camera flashes and screams from adoring Japanese fans. Could you make it big in Japan?
For those that are wondering, the show is about 2 swedes who have 1 month to make it big in Japan. ABC has already expressed interest in bringing an American version to our shores. However, they plan on visiting more places than just Japan. I think the concept of the show is pretty interesting. If you had 1 month to make it in Japan, what would you do?
Via One Inch Punch