Eel energy drink for hot summer days

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Unagi NoboriJapan’s hot right now. Summer is in full swing, and that means one thing… It’s eel-eating season! To start off the season right, Japan Tabacco INC has released the first mass produced eel drink in Japan called Unagi Nobori (Surging Eel).

Unagi Nobori is being marketed towards manly men who are exhausted from the summer heat. Many Japanese believe eating eel boost stamina especially in hot weather. The energy drink contains extracts from the head and bones of the eel along with vitamins A, B1, B2, D and E.

I think this may be another drink for BillyWest to try!

Via JTI.