Robo-Geisha is one crazy movie +

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70 COMMENTS
A 3 foot horror story +

The bathroom in many homes is a very lonely room. You only visit it when you need something, and not for the pleasant atmosphere the room provides. So is it really hard to believe that the lonely bathrooms around the world holds a deep seated grudge for the humans that use it? I think not. […]

47 COMMENTS
A real Hello Kitty +

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Kids vs Zombies +

So, Andrea subliminally tricked me into purchasing Left 4 Dead on Steam, and I have been enjoying playing it for the past few days now. Funnily enough, I have to play Louis everytime I play online because well… my real name is Louis and I’m African-American. You may be wondering what zombies have to do […]

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Ichi the Killer Bento +

Gore movies are one of my many favorites from Japan. The last one I watched was Tokyo Gore Police a few months ago. What can I say about that besides it was unbelievably gory… As for the actual story, I think I could of written something better as weekend homework in the 4th grade. But […]

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Naoto Fukasawa’s Fruit Juice +

They say that the way food or drinks look plays a major influence on how well we like it. I would have to agree. These are some awesome fruit juice packaging from Industrial designer Naoto Fukasawa. Looking at the strawberry box, it looks as if the packaging may even feel like the specific fruit it […]

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Mini Nikon SLR in Japanese candy +

Gilco is one of Japan’s oldest candy companies, and is home to the popular Glico caramel candy as well as the legendary Pocky. For about 80 years now, inside the Glico caramel candy boxes there is a small toy called “Omake of Glico” (Small gift of Glico). It started off as little toys kids would […]

33 COMMENTS
Space Invaders Bank +

Tomy has done it again. If you are old enough to remember space invaders, this functioning bank will trigger your nostalgia reflex. Personally I remember the game, but I’m too young to remember the actual table. We did have a functioning Atari when I was a child though. Ah. Memories.

26 COMMENTS

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Japan is drinking less beer +

Japanese beer brewery worker (REUTERS/Yuriko Nakao)

Japan is losing it’s taste for beer. With Japan’s youth becoming more and more health conscious, they see beer as very unhealthy and fattening. Japan breweries have had to scale back production, and develop cheaper beer to deal with being down 5% so far this year. Keisuke Kato, a university student says,

I rarely ever drink. I don’t like the taste of beer. I do a lot of sports and I think beer is fattening. I hate the way it settles in my stomach.

Shochu drinks in JapanAnother trend contributing to the fall of Japanese beer is Japanese consumers are choosing canned cocktail drinks instead. Shochu drinks are viewed as less fattening alternatives to beer. What is true is that shochu has far fewer calories than beer. In 2003, shochu shipments actually surpassed sake for the first time in history.

A professor at Temple University, Ron Car, also points out that drinking in general has decreased in Japan.

Drinking in Japan was about bonding with your colleagues. But Japan’s declining economy shifted corporate structure and it doesn’t require workers to drink together any more.When I first came here in the early ’90s there were still so many drunken salarymen at the end of the year, drinking beer and spilling out on the streets. I’ve seen a huge decline in all that.

So the future of Japanese beer brewers is still uncertain as rough economic times are ahead. Drinking is seen as a recreation for most people. Without extra money, most will choose to not cut back on going out and having a beer with friends.

Via Reuters

3 Responses to “Japan is drinking less beer”

  1. 3
    royNo Gravatar Says:

    did anyone taste this limited edition Japanese Space beer? wonder how it tastes
    http://www.japansugoi.com/wordpress/space-barley-beer-from-sapporo-japan/

  2. 2
    akosNo Gravatar Says:

    i didn’t kno beer is fattening.

  3. 1
    michaelNo Gravatar Says:

    that just makes me sad.

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