I think the wave to online media portals is well underway in Japan. Just yesterday I posted about the Kadokowa Group offering anime on Youtube. Well NHK, the biggest public broadcaster in Japan has also chosen to post content to their very own Youtube channel, NHKOnline. NHK is sort of similar to PBS in the United States.
Their very first video is of Fujiwara Norika promoting the Save the Future campaign. NHK plans to post Japanese dramas, music, and documentaries to their Youtube Channel. Via Asiajin