Could you make it big in Japan?

Could you make it big in Japan?

Talk about creative advertising. In order to promote a new Swedish reality show called Big in Japan, the marketing department came up with this ingenious idea. They hooked motion detectors up to a billboard, and when triggered will set off camera flashes and screams from adoring Japanese fans. Could you...

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LCD Display that will make you hungry

While the NTT DoCoMo’s smell-o-phone still remains to be seen, NTT’s scent technology has made it into the wild. Recruit Co Ltd has released a unit that emits appetizing scents along with video advertising offerings from cafes and restaraunts in the underground mall of Tokyo Station. This system is the...

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