Pepsi White – Yogurt flavored Pepsi

Pepsi White in Japan

Well, there is now a new Pepsi product out and it’s called Pepsi White. This summer we saw Pepsi Blue Hawaii that from many reports wasn’t too spectacular. Pepsi White is Suntory‘s flavor for winter 2008. The white color brings to mind snow and Christmas. Hopefully the gimmick alone will prove to be a better hit with consumers than Blue Hawaii was.

The flavor of Pepsi White is lighter than tradition Pepsi. Japan marketing News reports that it has a sweeter, yogurt sort of flavor. JMN brings up a good point however. With the surge in people eating sweets during the holidays, Suntory should of taken advantage of this and made Pepsi White a sort of dessert flavored drink.

Time will tell whether or not Pepsi White will be a hit or miss. I’m waiting for Billy’s review!

Via Japan marketing News.

What do you think?

Written by xorsyst

Comments are closed.


  1. I am just back from japan…and discovered pepsi white along with the group i travelled with (from school) and we loved it….its a pitty its only in japan because i think it would b quite popular in the UK.

    Not to mention discovering different flavours of fanta (yum)

  2. Do you want to swallow this?! Imagine eating yoghurt eaten out of dog’s rear!

    Ewwwwwwww! Light and Fit doggish model or actress sounds and looks like my dog licking his! She may love it but it would be less disgusting to eat yoghurt out of any other container … or no yoghurt at all!

    Disgusting yuck!

A karaoke toy for your livingroom

Keepon the dancing robot