The concept of conveyor belt sushi got its start in 1958 when Yoshiaki Shiraishi had to come up with an idea to keep his understaffed sushi restaurant in business. He was inspired after watching beer bottles on the conveyor line in an Asahi brewery. The concept is still seen today with many restaurants eliminating the conveyor belt and using creative alternatives like miniture trains and water canals.
Taking Shiraishi’s conveyor concept, JWT, an Australian advertising agency, has come up with a unique way to advertising a sushi restaurant in a crowded mall. They took pictures of sushi, and attached them to the rails of a buys escalator. Not only did it definitely attract the attention of visitors, but it increased foot traffic to the restaurant by 38%.
Via One Inch Punch.